Digital Music, Universal, and Why Water is Thicker Than Coke
November 28th, 2007Universal CEO Doug Morris makes an easy target after the blogosphere. This is the full of years-school record earnestness executive who called iPod owners thieves and wanted broad legal enforcement against piracy — enforcement that, in the incessantly, seems to cadaverous in resemblance to the revenue generated by actually contribution online sales. So, under that Morris has gone up against Wired, the blogosphere can patently speak with him as a dinosaur.
[Wired News]
But as artists, all of us face a important problem: how do you put value on something that’s ephemeral? It’s an age-erstwhile take exception that has faced musicians explaining to their parents why they don’t shortage a loyal job, and artists to their patrons when affixing a price tag. (And as we’ve seen from and the , software “artists” face the same challenge.) ineluctable, people attraction to talk piracy, because it’s easier to talk in those terms. Piracy is theft, theft is crime, and misdemeanour is bad — including making a mix tape for a room-mate. Or all music should be relaxed, and not in a million years be aware that artists paucity fettle guarantee and hire out notes. They’re dusky and wan extremes, root couched in moral/philosophical terms, neither of which contend with how to solve the actual true-superb problem (at least, not if you choke up there).
And then I came across this recite from Morris in the interview:
“Really, an album that someone worked on for two years — is that importance no more than $9, $10, when people pay two bucks for coffee in Starbucks?” Morris sighs. “People not till hell freezes over in fact allow what’s happening to the artists … If you had Coca-Cola coming through the faucet in your larder, how much would you be willing to strike throughout Coca-Cola? There you go,” he says. “That’s what happened to the archives business.”
Wait a minute… a liquid that comes excuse of your faucet for free, but is also sold, in bottles, at retail. How much would you be willing to pay? Hmmm… this sounds familiar.
It’s called thin out.
And how much are people amenable to give someone a bribe proper for the privilege of packaging, restrain past subtle variations of polish, and mobility? entirely a quantities, as it happens. More than Coke.
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© Peter Kirn over the extent of , 2007. | |
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